OuiPlease
Digital | Social
OuiPlease is a luxury French subscription box and e-commerce platform dedicated to curating and delivering the essence of Parisian style and culture to American consumers. During my tenure, I functioned as the in house creative, driving all visual aspects of the brand's engagement and sales pipeline.
My role was highly versatile, encompassing everything from foundational graphic design and the execution of high-volume email campaigns to hands-on product photography. Crucially, every single photo and visual asset featured in my OuiPlease portfolio—spanning digital marketing, social media, and website imagery—was personally captured and professionally art directed by me, ensuring a cohesive, premium aesthetic that reflected the brand's luxurious European positioning.
Facebook Ads
For the Spring advertising campaign, I took the lead in Art Directing a series of photoshoots specifically for use in high-performing Facebook Ads promoting our seasonal box. The overarching concept was "Spring Refresh," which required translating a sense of renewal, brightness, and seasonal transition into aspirational visuals.
I managed the entire creative process, from developing the mood boards and selecting props to directing the studio setup and styling the product layouts. The final assets were designed to feel calm and clean, ensuring the premium quality of the luxury products was clearly communicated, resulting in a cohesive suite of images ready for immediate deployment across our performance marketing channels.
Instagram Ads
For the Winter Box, I Art Directed and executed the entire photoshoot series with a focus on capturing the sensory experience of winter luxury and self-care. The core creative theme centered on hygge, coziness, and intense moisturizing, driving the visual narrative around the included blankets and premium skincare products. This required staging intimate, warm environments that used soft lighting, textures, and neutral color palettes to evoke a sense of retreat and comfort.
The resulting images, used for Instagram ads and various digital channels, were designed to be immediately aspirational and clearly communicate the value proposition of deeply nourishing products and cozy essentials needed to combat the winter elements.
Website Banners
I managed the continuous visual refresh of the main e-commerce website by regularly planning and executing photoshoots for website banners and headers. These assets were a critical brand touchpoint, typically updated at least quarterly to align with each seasonal luxury box launch and major marketing campaign.
This work required precise Art Direction to ensure the product photography was specifically optimized for the wide, digital format of website headers. The core objective was to maintain a fresh, aspirational visual brand that clearly communicated the theme and value of the newest offerings, driving immediate customer engagement and conversion.
