Podcast
Reasonably Dramatic
Social Media
I led the Art Direction, design, and branding for the podcast Reasonably Dramatic, which is streamed across major platforms including Spotify, Apple, and Amazon. The core challenge was translating a conceptual brand identity—the feeling of a "slumber party" meets the hyper-visual style of a "girl's girl"—into a cohesive visual system. The client specifically mandated the avoidance of pink, preferring to establish the core palette using high-energy green and blue tones.
I developed a brand identity that was bold, playful, and high-energy, utilizing custom typography and vibrant color palettes that appealed directly to the target demographic. All assets, including the cover art and subsequent social media promotional materials (specifically for Instagram), were designed using Adobe Photoshop and Adobe Illustrator.
