Young Women’s Preparatory Network
Print | Merch | Digital
My tenure at the Young Women's Preparatory Network (YWPN) spanned nearly five years, during which I served in various mission-critical roles. For the final three years, my primary focus shifted to building the Alumni Department from the ground up, a significant undertaking that required strategic planning, operational scaling, and dedicated communication.
Throughout my entire time at YWPN, I leveraged my creative skills to fulfill every task that would typically fall under the banner of "Other Duties Necessary." This resulted in a versatile body of work ranging from internal communications—including taking annual headshots and designing informational flyers—to developing external engagement materials, such as designing custom merchandise and successfully launching the new Alumni website and newsletter. This wide-ranging experience confirms my ability to seamlessly translate organizational needs into polished, effective visual assets.
YWPN College Success Profile
For the Young Women's Preparatory Network (YWPN), I designed a comprehensive informational flyer dedicated to promoting the College Success Initiative (CSI). This crucial marketing collateral was distributed to stakeholders at national, regional, and local conferences. The design challenge involved synthesizing complex data into a clear visual hierarchy, showcasing all high school campuses, highlighting the impressive range of universities our alumni were attending, and presenting key program statistics. The flyer also served a functional role by clearly listing the contact information for all College Success Advisors, ensuring that partners and interested parties had immediate access to necessary resources. I used Adobe Photoshop and InDesign to complete this flyer.
YWPN Event Merch
For in-person networking social events, I designed a suite of custom merchandise intended as meaningful gifts for alumni and corporate guests. The strategic goal was to create items that could be worn and used frequently in any setting, rather than being limited to Network-only use.
I developed two key concepts to meet this goal: a canvas tote bag centered around a theme of career and college success, and a T-shirt design focused on women empowerment. By creating versatile, stylish, and high-quality items with broad appeal, we maximized the likelihood of the merchandise being used regularly, turning each piece into a subtle, mobile advertisement for YWPN's mission.
Event Assets
For both promotional and logistical needs, I designed a variety of Event Assets to maximize attendance and engagement at our social events. This included creating promotional flyers to advertise upcoming virtual programs at in-person conferences, effectively utilizing physical touchpoints to boost digital attendance.
Critically, I designed a system of color-coded networking stickers for all attendees (alumni and corporate professionals). This visual system streamlined networking by allowing attendees to self-identify their goals—such as "Seeking Internship" or "Seeking Hire"—making it easy for individuals looking for the same opportunity to quickly and efficiently find each other, dramatically easing the networking process and increasing the event's overall effectiveness.
Email Campaigns
My responsibilities included managing and executing various email campaigns essential for supporting the Network's academic and engagement goals. This high-volume work spanned the full spectrum of digital outreach, including strategic promotional campaigns designed to increase registration for virtual events and boost attendance at our local in-person networking socials. Furthermore, I managed critical informational communications, ensuring timely alerts to students regarding upcoming financial assistance applications. For operational efficiency, I also designed the essential confirmation emails and transactional messages that provided event details immediately following a successful registration, ensuring clear and consistent communication across all student and alumni touchpoints.
