Victrola
*AI Generated Image based on my concept. There are changes I would make to the actual ad.
This concept captures the true, visceral power of vinyl—it’s not passive listening, it’s an exclusive, emotional experience delivered right in your home. We launch with a striking visual, transforming a chic, mid-century living room into a moody, red-lit jazz club, complete with velvet curtains and the literal presence of a live band performing beside the Victrola.
The real power is in the visual series: the Victrola is the portal, and depending on the record you play, the entire living room setting changes—a folk album might render a rustic campfire, while a classical album becomes a grand symphony hall. We're selling the ultimate, transportive feeling with every spin.
The Living Room Stage
Video Concept
Visual
Bright, natural kitchen lighting. A woman is in the middle of casually stirring a pot on a modern stove. A Victrola record player is visible on the counter beside her.
Close-up of the woman's hand placing the Olivia Dean vinyl on the Victrola. She drops the needle. She takes a deep breath, closes her eyes, and a soft smile appears.
The woman opens her eyes and begins to gently sway and dance while still stirring. The kitchen light starts to dim and shift to a deep, cinematic pink/magenta—the color of a stage spotlight. The kitchen walls, cabinets, and appliances blur and dissolve into darkness.
The environment is now a dark, high-ceilinged concert venue. Olivia Dean is visible in the background, bathed in intense pink light, singing and playing a guitar. The woman is now standing alone on what looks like a vast, empty stage floor. The only remaining element of the kitchen is the stove, with the pot still steaming, grounding her in her moment.
Tight shot on the woman's face, eyes closed, completely absorbed. The light reflecting off her face is the deep concert pink. In the background, the Victrola is seen spinning on a small pedestal.
The image cuts to black. Clean, white text appears on the screen. VO: It's not just a track. It’s the stage, set for one.
Audio
Gentle sizzle from the stove, clink of the spoon, maybe a distant street noise.
Distinct, satisfying pop and hiss of vinyl. Olivia Dean's song begins, warm and immediate. With the release of her new album, I’d suggest the song Baby Steps.
Music gets louder.
Music hits its emotional peak, feeling loud and full—like live sound.
Music fades slightly, isolating Olivia Dean's vocal track for an intimate moment.
VO: "It's not just a track. It’s the stage, set for one."
End Tagline: Victrola: Vinyl is the Venue